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Building Sustainable Work-Life Balance in the Real Estate Industry

Oct 23, 2023

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“Work-life balance” is one of the most used and misunderstood words.

The notion of work-life balance gained prominence in the United States and the United Kingdom during the 1970s and 1980s, and its influence quickly transcended international borders. This concept, which captured the imagination of many, revolved around the idea that individuals should strive to allocate their time evenly between their professional and personal lives, aiming to achieve balance and mental well-being.

It is not difficult to realize that work and personal life are not mutually exclusive opposites but are intricately interconnected. Striving to evenly divide your efforts between the two is, in many cases, an unrealistic goal.

To excel in our roles as real estate agents, approximately 80 percent of our waking hours during the workweek should be dedicated to our job. This doesn't solely encompass time spent in the office; it encompasses everything from the grind of pursuing leads, securing listings, managing open houses, and closing deals, to engaging in community events.

You're constantly working to be the best agent you can be, and you deserve every bit of your hard-earned success. I believe that the secret solution is that we need work-life priorities, not balance.


Put yourself first.

Might this approach sound self-centered? Not really.

In truth, if you're not operating at your peak physically, mentally, and emotionally, your ability to contribute positively to both your personal and professional life will be severely compromised.

To maintain an optimal state and stay at the top of my game, start adding different key rituals to your routine:

  • Daily Exercise (1 hour/day) and Meditation (20 mins/day): These routines will help you feel great physically and mentally, allowing for clear thinking.
  • Establishing Rules for Disconnecting from Social Media and Mainstream News: set guidelines to limit exposure to these platforms, as excessive use can negatively impact self-esteem and overall positivity.
  • Prioritizing Reading (1 hour/day) and Sleep (7 hours/day): Allotting time to these activities is crucial for rejuvenating the mind and body.
  • Setting Goals and Celebrating Achievements: use the power of setting goals and rewarding yourself upon reaching them to acknowledge accomplishments.
  • Taking Regular Breaks Every 12 Weeks: make sure you enjoy periodic vacations every three months to refresh and re-energize, promoting long-term sustainability.

By adhering to these rituals, you are not benefiting yourself but also ensuring that you are in the best possible position to positively impact those around you in both your personal and professional spheres.


Your second priority should be your life partner.

In the demanding realm of real estate, the support of your significant other is indispensable, and it's a mutual commitment. It's crucial to ensure that you are emotionally present for your partner, demonstrating trustworthiness, reliability, and grace. 

Never take their support for granted, and never allow work to supersede their immediate needs. Your relationship deserves the same attention and care as your professional endeavors.


Third priority should be your family and kids.

The bedrock of strong families is the couple's relationship. Strengthen your partnership, and then jointly attend to the needs of your children and extended family. Children flourish when they have the security of parents who prioritize both their relationship and operate as a cohesive team.


Lastly, work is your fourth priority.

Certainly, we advocate for diligence and accomplishments in your professional life. However, it's essential to recognize that your best life cannot be fully realized if work and business consistently overshadow the other vital aspects.

In truth, by placing work as the last priority and focusing on the more significant priorities initially, you'll become a much more effective agent. Your mind will be clear, your performance will be at its peak, and you'll remain undistracted when the time calls for productivity.



Let's be honest with ourselves; striving for 'work-life balance' is a futile pursuit. Instead, embrace the reality that a significant portion of your time will be dedicated to your business. However, the key is to prioritize the other essential elements in your life correctly. By doing so, you'll find yourself performing at your very best in all areas.